A survey about online gaming habits conducted on 2052 people was commissioned by Doritos. 49 percent of the women in the survey admitted playing online games. Of these online game-playing women, more (84 percent of them) enjoyed playing online games than those who enjoyed any other popular recreational pastime, like working out (preferred by 62 percent), going shopping (71 percent), taking a bath (75 percent), or having sex (70 percent). Not too surprisingly skewed, when the group being surveryed was composed entirely of women who played online games.
On a side note, it seems that playing hard to get just got a new meaning, and, that game programmers really know what almost half the surveyed women want! Other reported statistics include the fact that 17 percent, or 1 in 5 female online gamers, admitted playing online games in bed. On average, women were found to play online games longer than men, at 3.5 hours per week. Women also spend a marginally larger percent of their online time gaming than men - 23.1 percent compared to 22.3 percent
If you were wondering why exactly Doritos commissioned a survey about online gaming, it’s because Doritos was launching its online campaign – the Doritos Dip Desperado Facebook game. Doritos marketing manager, Hugo Amos said about the survey:
"Social and mobile gaming is hugely popular and, as the survey reveals, amongst women as much as men. We wanted to create a game that is fun and entertaining for everyone. It will be exciting to see who tops the Doritos Dip Desperado Facebook leaderboard over coming weeks."
We can't wait to see other such surveys, with such earth-moving results.
|gaming, multiplayer, facebook, online games, mmog, online gaming, survey, mmo, mmorpg, study, doritos|